Search is splitting in two. One half still lives in Google. The other half now lives inside AI chatbots. The second half has no tools. We're building them.
For twenty years, the path from buyer to product ran through one place: ten blue links on a Google results page. That era is ending. AI referral traffic to retail and e-commerce sites grew 527% year over year in early 2025, according to Salesforce data. ChatGPT alone processes roughly 50 million shopping-related queries every single day. Consumers no longer type a keyword and scroll through ads. They ask an AI a question and get one answer.
The conversion gap is staggering. AI-referred visitors convert at 16.8%, roughly six to nine times higher than traditional Google organic traffic at 1.76-2.8%. When an AI recommends a product by name, the buyer is already sold. There is no comparison shopping, no second-guessing. The recommendation is the decision. If your product is not inside that recommendation, you are invisible to a rapidly growing share of buyers.
Google built an entire ecosystem for the old search paradigm. Search Console tells you when you appear. Google Analytics tells you what happens after the click. Google Ads lets you pay for placement. Together, these three layers gave every business, from a solo freelancer to a Fortune 500, a way to measure, understand, and grow their search visibility.
The AI recommendation layer has nothing equivalent. There is no console that tells you "ChatGPT mentioned your product 47 times last week." There is no analytics dashboard showing which AI conversations led to a sale. There is no marketplace to bid for placement in an AI answer. The infrastructure simply does not exist.
We surveyed the landscape. The closest category is Generative Engine Optimization (GEO) tools. We found roughly 24 of them. Every single one targets enterprise marketing teams with five-figure annual contracts. If you are a Gumroad seller, an Etsy digital creator, a Notion template maker, or any independent builder, there is no tool for you. You are flying blind in the fastest-growing discovery channel on the internet.
We have seen this exact moment before. In 2004, Google was already dominant, but the SEO tooling market barely existed. Then Moz launched in 2004 and Ahrefs followed later. They started with simple tools: check your rankings, see your backlinks, get a domain score. Those simple tools became the foundation of a multi-billion dollar industry. Today, the SEO software market generates over $1.6 billion in annual revenue.
The AI recommendation era is that same empty chair. Analysts project the Generative Engine Optimization market will grow at a 40.6% compound annual rate, reaching $17 billion by 2034. That projection covers enterprise tools. It does not account for the long tail: millions of independent creators and small businesses who need simpler, more accessible versions of the same capabilities.
We believe the biggest opportunity is not in selling to Fortune 500 marketing departments. It is in building the default visibility platform for every product on the internet that wants to be found by AI. The same way WordPress democratized publishing, and Shopify democratized commerce, someone will democratize AI visibility. We intend to be that someone.
We are rebuilding the Google stack for the AI recommendation era. Not all at once. Layer by layer, each one solving a progressively harder problem.
Phase 1 is live today. You can check your AI Visibility Score right now, for free, in about ten seconds. Phase 2 is in early development: a daily monitoring system that probes AI platforms and records whether they mention your product. Phase 3 is on the roadmap for when the ecosystem matures enough to support it.
Each phase expands what you can do: first see, then understand, then act. The same progression that Search Console, Analytics, and Ads provided for Google, we are building for the AI layer.
Our first users are digital product creators: Gumroad sellers, Notion template makers, Etsy digital shops, indie SaaS builders. We chose this starting point deliberately. Creators are the most underserved segment in the GEO landscape and the fastest to adopt new tools. They do not have marketing teams or enterprise budgets. They need something that works in ten seconds and costs nothing to try.
But we are not building a niche tool. Starting with creators is our wedge, not our ceiling. Every e-commerce brand, every SaaS company, every local business, every media outlet will eventually need to understand how AI systems perceive and recommend them. The AI recommendation layer is not optional. It is becoming the primary way consumers discover products, services, and information.
We are a solo-founder company, bootstrapped, building in public. We ship fast, we measure everything, and we listen to users obsessively. If you believe AI is reshaping how people find products, and that the people making those products deserve tools to navigate that shift, we are building this for you.
Starting with creators. Built for the entire AI economy.